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Time Flies When You’re Writing

April 15th, 2010

I believe that any really creative activity should engage you so deeply that you do not notice the passage of time - you become so absorbed in creating the instruction, the web copy, or the story, that the “real” world fades into the background, along with sense of time. Conversely, it’s when you realize that you’ve forgotten the time, that you know that you’ve been working creatively - had you been aware of time, it’s safe to bet that your heart wasn’t really in your work to begin with.

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