White papers are becoming increasingly important as a highly effective marketing tool for hi-tech products and services. Good white papers not only provide valuable information about your company's technology - as richly informative content they can greatly increase hits to your company's website.

This course teaches how to write a highly effective white paper - one that not only informs, but subtly persuades. You'll learn how to plan the paper, how to choose appropriate topics, how to develop the paper, section by section, and how to use the appropriate language and tone.

Cost: $279

Syllabus

Lesson 1: Principles of Hi-tech Marketing

Lesson 2: Marcom principles and Techniques

Lesson 3: White Papers- Purpose, Types, Marketing Uses

Lesson 4: Structure - How to build the white paper, section by section

Lesson 5 Writing the White Paper – part 1

Lesson 6: Writing the White Paper – part 2

Lesson 7:  Project Review
 
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