Marcom involves a lot more
than just knowing the latest hi-tech buzz words. It involves a certain
way of thinking about a hi-tech product, and understanding how to
translate that thinking into vibrant expression.
This course teaches how to take the concepts of hi-tech marketing and
combine them with principles of rhetoric to produce powerful marcom
collateral. The course teaches concepts of product positioning and
branding, hi-tech marketing cycles, and how to create effective marcom
copy.
Cost: $279
Syllabus
Lesson 1: Concepts of Hi-tech marketing
Lesson 2: Positioning
Lesson 3: Planning the marcom document
Lesson 4: Writing powerful copy
Lesson 5: Writing Brochure copy
Lesson 6: Writing Web copy
Lesson 7: Writing letters that sell
