Complete Marketing Communications Training

In an increasingly competitive global marketplace, strong Marketing Communications (Marcom) has become an essential part of today's corporate marketing.The internet has vastly increased the scope and influence of marcom efforts - today's marcom is not just about brochure copy or press releases - it's about effective web copy, blogs, newsletters, social networking, and much more.

Not just another writing course...

YEDA's Marcom course is unique among marcom courses available anywhere, online or in the classroom. The course covers more topics and in more depth than any other marcom course available. What's more, the course has a definite methodology -it is not just a collection of marcom topics. Starting from theories of marketing hi-tech products and branding - the same theories taught in many MBA programs - the course shows how to apply these principles to writing the actual marketing copy.   By using a consistent theory of marketing hi-tech products, together with principles of modern rhetoric, students learn to write strong, vibrant marcom copy.

What You Learn

Students learn the basis of hi-tech marketing, product positioning, audience assessment, and rhetoric. They then learn to convert these ideas to practical techniques for writing brochure copy, web content, white papers, press releases, company profiles, and more. The course also includes important concepts and techniques dealing with issues that go beyond writing such as corporate branding and trade shows.

Because writing for hi-tech products requires an understanding of the underlying principles on which those products are based, the Marcom course also provides a Technology module. This consists of a series of lessons on today's computer, software, and data communications technologies.

Marketing on the Net

These days, marcom involves much more than just writing brochure copy. YEDA's Marcom course teaches you how to write for a wide variety of internet media including blogs, twitter, social media sites, and more.

Topics include the following:

• Positioning a Hi-tech Product

• Principles of Hi-tech Marketing

• Developing a Marcom Document

• Writing Effective Marcom Copy

• Branding and Corporate Identity

• Writing a Brochure

• Writing a White Paper

• Writing a Company Profile

• Writing Press Releases

• Writing Web Copy

• Writing Blogs and Newsletters

• Writing for Social Media Sites

• Planning a Trade Show

No. of Lessons: 14

Technology Module

The technology module provides an understanding of the principles of computer, software, and data communication technologies. Students learn both the logic, as well as the concepts and terminology, associated with these technologies. The lessons also include exercises on how to write intelligent marcom for technological systems. See the Technology module for details.