In an increasingly competitive global marketplace, strong Marketing Communications (Marcom) has become an essential part of today's corporate marketing.The internet has vastly increased the scope and influence of marcom efforts - today's marcom is not just about brochure copy or press releases - it's about effective web copy, blogs, newsletters, social networking, and much more.

Not just another writing course...

YEDA's Marcom course is unique among marcom courses available anywhere, online or in the classroom. The course covers more topics and in more depth than any other marcom course available. What's more, the course has a definite methodology -it is not just a collection of marcom topics. Starting from theories of marketing hi-tech products and branding - the same theories taught in many MBA programs - the course shows how to apply these principles to writing the actual marketing copy.   By using a consistent theory of marketing hi-tech products, together with the principles of modern rhetoric, students learn to write strong, vibrant marcom copy.

Topics covered include the following:

• From idea to document: how to jump start your document and start writing

• Weaving your ideas into an effective framework

• First, second, third - how to arrange ideas to make your point

• From facts to story - how to increase the effectiveness of your document

• Tightening the Nuts and Bolts - Word Choice and Grammar

• Style and Clarity

• Appearance: Dressing Up Your Document to Make the Right Impression